Macy’s sustainability-focused communications showcase accomplishments and promotes engagement through interactive features and positive content.
Challenge
Corporate social responsibility and transparency are a high-priority for corporations everywhere, and sustainability is a critical element. It is a key component of a company’s culture, contributions and employer brand, especially when recruiting young employees.
Macy’s Green Living website wasn’t communicating these values effectively as content was updated sporadically and awareness was low.
Services:
Content strategy & development
Search engine optimization
Responsive website design & development
Digital design
Custom application development
Ongoing maintenance & support
Macy’s sustainability-focused communications showcase accomplishments and promotes engagement through interactive features and positive content.
Services:
Content strategy & development
Search engine optimization
Responsive website design & development
Digital design
Custom application development
Ongoing maintenance & support
Challenge
Corporate social responsibility and transparency are a high-priority for corporations everywhere, and sustainability is a critical element. It is a key component of a company’s culture, contributions and employer brand, especially when recruiting young employees.
Macy’s Green Living website wasn’t communicating these values effectively as content was updated sporadically and awareness was low.
