Most of us have at least dipped a toe in the social media waters—a Facebook profile, a LinkedIn account, maybe Twitter.  You probably didn’t have a strategy for your personal presence, which for the most part is okay: your Facebook page has a built-in focus—you—and your LinkedIn profile represents your professional brand online.  You can have an unfocused personal presence on Twitter, but unless you’re Sockington or Ashton Kutcher, it’s unlikely many people will care.  This is all fine for personal use, but what about your business?  How should it behave in the social mediasphere?

There’s little question about the need for companies to participate in social media at this point, as it’s fundamentally changed the conversation. We all know that people are talking about our companies and brands online whether we like it or not, and that if we’re not owning or at least influencing the conversation, someone else is—and we may not like the results.  Add to that the fact search engines are indexing Twitter, Facebook, and LinkedIn profiles, driving increased search engine visibility for companies using social media, and it’s hard to see why you wouldn’t be part of the conversation.  The question now is how and when to participate, on what platforms, and in what voice: in other words, your social media strategy.

So how do you go about creating a strategy?  The first thing to understand is what your organization wants to accomplish through social media.  Do you want to attract more customers and increase sales? Raise awareness about a product or service?  Promote your expertise on a specific topic?  Recruit potential employees?  Enhance customer service? Clearly state your objectives and use them as the foundation for your strategy. 

Macy’s is an excellent example of using social media to recruit effectively; for its executive recruiting team, they have a rich, well-rounded presence on LinkedIn, including an active LinkedIn group and extensive connections.  To target the college market, they’re leveraging Facebook, YouTube, and Twitter to great advantage.  There’s not a huge amount of crossover between the two targets, and so the strategies and approaches are very different, though equally effective for their purpose.

Once you’ve figured out the objectives, you’ll need to determine which social media platforms make the most sense for helping you meet these goals; for example, if you’re recruiting new employees, LinkedIn is a natural platform.  For customer service enhancement, Twitter might be the right way to go (Best Buy and Zappo’s are excellent examples of this).   If you’re selling a product directly to consumers, a Facebook presence with an e-commerce component might make the most sense.  The point is, the platforms you’ll utilize need to fit with your objectives. 

What will your messaging be? And in what voice?  Social media is a conversation, not a lecture, so the voice is different—and it’s important to ensure it’s strategic, and on target with the platform.  If you’re a conservative financial institution, you don’t want your “voice” to include things like “LOL” and “OMG.”  Oscar de la Renta has decided to designate a carefully chosen employee and let her be the voice of the company, interjecting personality, energy, and fun into the mix and making the company seem smarter, edgier, and more engaging.  That’s not the right approach for every company, but for Oscar de la Renta, it’s strategic. And smart.

Determining how you’ll measure your success is critical.  While many companies use quantity of fans as a success metric, in reality, merely attracting fans is not enough.  Your success metrics must be based on your objectives, and they must be measurable, showing how they’re contributing directly to achievement of the stated objectives.  This is what builds the business case and lays the groundwork for maintaining and extending your social media presence in a way that truly builds your business.

I recently read a blog post arguing that you don’t need a social media strategy, and that strategy can in fact stifle your participation in social media.  The writer makes some salient points, and just as with anything else, it’s important to find the balance in how you interact in this arena.   But frankly, some potential interactions SHOULD be stifled, and having a strategy helps you know which ones to pursue and which ones to leave alone.  A long time ago, Laurence J. Peter said “If you don’t know where you’re going, you’ll probably end up somewhere else.”  That’s more true today than it ever was.   And it perfectly captures why you need a social media strategy to guide your online presence. 
So, what’s your take on having a social media strategy? And what’s your organization doing? Do you need a social media strategy, or not?

Upon hearing news that my summer internship plans were no longer going to happen, panic began to sink in. It was the week before semester schools let out, and here I was jobless and no idea where to look. I had always planned on having an internship the summer before my senior year to experience the work world and prepare me for any ventures I may take in the future into the world of PR and marketing. In a panic I started at square one. All of my personal connections were exhausted with the first company idea I had and so I went to the internet. Knowing I wanted to go home for the summer, I typed in anything I could think of that would find me internships in my field in Cincinnati. “Marketing firms in Cincinnati”; “Summer internships in Cincinnati”; “PR internships in Cincinnati”. I called many companies; both with internship programs and without, thinking maybe they’d like the sound of an intern and hire me. After hearing, “no, we’ve already hired our summer interns for this year,” what seemed like 1000 times, I found the ADCLUB of Cincinnati. Not even knowing who I was calling I dialed the number and fate took its toll.

The phone number I stumbled upon online led me directly to the Executive Director of AdClub Cincinnati, Judy Thompson. After saying she had already had plans to hire her summer interns upon finalizing details she asked me to tell her a little about myself; so I did. From there this summer was out of my hands it seems. Judy asked me to send her my resume and said she would follow up with me if she felt it was appropriate. A few days later I got an email from Judy, followed by a phone call. Sure enough she had hired her interns for the summer but being in the Ad business in Cincinnati she said she had a lot of connections and she wanted to put a word out about me and help me find something. After a couple phone calls of empty responses I received an email from Judy that she had heard of an internship at a local strategic design and technology firm that was looking late for a summer internship and that she had already forwarded my information to them. I was shocked to say the least that in the business world, Judy Thompson, a complete stranger to me except through a panic-driven phone call would take the time to ask me about myself and take her time to find me an internship. I received an email from Kat Jenkins at Sanger & Eby a couple days later and set up a phone interview. After discussing the logistics of what an internship at Sanger & Eby would look like, and sharing about myself, I offered to drive home to interview in person and Kat accepted. I interviewed with Kat in person and went over some more logistics and received a call later that afternoon with a job offer for the summer. Ecstatic to not be jobless for the summer and eager to gain experience I accepted the position.

You often hear of networking as a means to meeting the corporate world and establishing connections, but I was not a pro at this. I used a few simple tactics and got in with the right people and boy did I experience networking at its best! I would offer people a few hints of advice:

1. Don’t ever hesitate to call. You may end up on the line with an Executive Director or someone simply willing to share connections.
2. Always offer to go above and beyond (be willing to share, provide information, or go the extra mile—sometimes literally. The 2 hour drive for an in person interview seemed well worth upon being offered a job).
3. Do your best to maintain connections you make along the way. Especially today this is so easy to do with social media, but people will be blown away by showing you appreciate their help (a personal thank you card goes a long way).

Now, I know I am only a college student and many would say I have a lot to learn; however, through putting in the extra effort I was able to navigate my way through the corporate world into the right helpful hands!

One of the reasons why I love the technology industry – and specifically the Internet subset of it – is that it is always changing, and usually changing very quickly. I love learning about new concepts and new ideas, and there is certainly always something new to learn about in the Internet development industry.

One of the current fast-growing Internet trends is to push more control over functionality and animation to the client-side browser, now that newer browsers are powerful enough to run them natively. In simple terms, this gives us as designers and programmers more flexibility when coming up with creative solutions to problems. (Or, I could just say, we get to do more fun stuff!) One of the leaders of this trend is jQuery, which is a JavaScript library that is very powerful.

With jQuery, we can develop all kinds of solutions that improve the user’s experience, from improving form usability and validation, to more-engaging photo galleries, to a very fluid and dynamic browsing experience. And just as importantly, many times with jQuery we can build these new solutions more quickly and with less code than prior coding techniques. It’s the ultimate win-win: our clients get better-looking and better-functioning web sites without an increase in cost!

Today, I’d like to talk about one specific jQuery component that I have used on a recent project. It’s a plug-in named DataTables. From the DataTables web site, DataTables is:

Hmm. Maybe that definition doesn’t help us very much. To simplify, here’s my DataTables definition: DataTables gives programmers a set of tools when displaying a table of information that provides instantaneous pagination, sorting and searching. DataTables replaces the old, standard way of these three functionalities of having to send the request to the web server and wait for it to respond. An example:

Old way:
1: While browsing records 1-10 of a table, you click a link to go to the next page, containing records 11-20.
2: The browser sends the request to go to the next page back to the web server.
3: The web server passes the request on to the database server.
4: The database server then works with the web server to get the data for the next page and sends it back to your browser. While this process is happening, your mouse becomes an hourglass while you wait for the page to load.

New way: When you click a link to go to the next page, the browser instantly updates with the next page’s information! You click the link, and the page updates.

Sorting and Searching provide similar experiences. Here’s an example of a table of information using DataTables:

So, what you see here is a table of information showing browser statistics for visitors to sangereby.com during July 2010. As a small side-note, we are always reviewing browser statistics for audiences of our web sites to understand which browser and screen resolutions are relevant to our audience (again – it’s another principle of ever-changing trends in the Internet industry). Okay, let’s talk a little bit more about each feature:

Pagination: As already stated, the primary benefit of this pagination approach is its speed. It’s just blazing fast. But, almost as importantly, DataTables generates all of the pagination links and functionality automatically – we programmers do not have to develop custom code to generate the pagination. So, less code, faster development.

Sorting: Okay, you can already guess – it’s ultra-fast and minimizes code to write. Great! The sorting feature also packs some extra bells and whistles. Instead of coding only one primary column to make sortable, all columns are instantly sortable. In the header row, you get the wonderful icons and background-color indicating which column is currently sorted and whether it is sorted low-to-high or high-to-low. You can even sort on multiple columns, to further sort sub-sets of data (hold down SHIFT and click a second column heading).

Searching: Of course, the quickest way to find the information you’re looking for is to search for it, right? So, we have a search box. But, think of it as a high-powered search box, because it searches keystroke-by-keystroke. Go ahead, try it! Start typing in “M-a-c” to see all Macintosh users. The results filter with each keystroke – amazing!

As someone who loves to dig through data and find the information buried within, tools like this that improve a table’s functionality are just plain outstanding. I look forward to using it (and learning about and using other jQuery tools) on future projects! If you want to know more, or have other jQuery recommendations, let me know in the comments.

Throughout life everyone is presented with many opportunities … some are grand and amazing, some are small and pass by almost unnoticed. Some pass through your life quickly, some stay forever. But one thing is certain – these opportunities shape and mold you, leaving behind an imprint. My great opportunity did just that, in the shape of a paw print.

In 2008, we received a call from a past colleague to help market a non-profit she was passionate about. As President of the Board of Directors for the United Coalition for Animals (UCAN), she recognized the organization’s need to form a relationship with a company that could help elevate the nonprofit to the next level and reached out to us to help.

The opportunity aligned itself perfectly with one of Sanger & Eby’s, and my own, core values: giving back. The Sanger & Eby and UCAN relationship started out very simple – providing pro-bono graphic design support for the organization. I was allowed ample time to create brochures, newsletters and other necessary print pieces that would be used to educate people about UCAN’s mission – ending pet overpopulation and animal euthanasia through responsible pet care and spay/neuter surgeries.

With each piece I created I continued my own education, quickly learning why an organization like UCAN is so necessary. To explain things in the simplest way possible, there are too many pets and too few homes. For every person born each day in the United States, seven kittens and puppies are born* – more than we could ever hope to find homes for. A decline in pet overpopulation will lead to a decline in animal abuse and neglect. It will lead to a decrease economic strain by decreasing the amount of tax dollars spent yearly to round up, care for or euthanize these animals. And it will help increase our abilities to properly care for our own pets and our area’s homeless animals. Pet overpopulation and the resulting euthanasia of these healthy animals will remain with us unless the cause is consistently addressed. Since 2001, UCAN has worked to address that problem through its nonprofit spay neuter clinic and pet health programs.

Over the last two and a half years, that simple relationship of a company lending its expertise to a great cause has grown into so much more. I currently serve on the Board of Directors and as a member of the Marketing and Fundraising committees. I have been able to give my time and talents to an incredibly important cause. I have grown through education and through the people I have had an opportunity to meet. My life has been shaped by my experience with UCAN and I am left with an imprint, a paw print, because I have been able to give back to my community through my career at Sanger & Eby.

*Facts from SpayUSA

What is a summer internship? When some college students break free of that hectic schedule of classes, labs, papers, and exams it is time to kick back and enjoy a relaxing summer of sun and friends. For others, it is time to put their knowledge and skills to the test. As a strategic communication major, after two summers of a relaxing job by the pool, I decided to put my new education to the test by seeking summer internships. After the struggle of finding successful companies still offering internship opportunities in the tough economic times we face, fate brought me to Sanger & Eby for a summer as their first Marketing Intern.

I had many preconceived ideas about what being a summer intern would be like as a junior in college. Many of these ideas including getting coffee, filing papers, and answering phones. I am now entering my fourth week as the marketing intern for Sanger & Eby Design and any expectations I had for an internship have been blown out of the water. My first day on the job consisted of a client meeting at Macy’s corporate office, lunch at a quaint downtown Cincinnati café, followed by a client staging for a magnificent website our designers had created. I was thrown right into the meat of what strategic communications is all about.

Interning at Sanger & Eby has already been beyond what I would have imagined. If my first day wasn’t good enough; I have since, written and mailed press releases, researched many topics for use on projects, participated in client meetings, been assigned lead for pro bono projects, and participated in the social media strategy of the company. As a college student I expected to come into a company and feel like a college student. Instead, upon working at Sanger & Eby I have been welcomed, not as an intern but as a part of the team.

Every day that I am here I am learning something new. At Sanger & Eby it does not feel like a group of designers, developers, and project managers; but, rather it feels like one team working together to create marketing masterpieces. Yes, as a marketing intern I have worked directly with project management, marketing, social media; but I have also worked directly with designers and programmers. I never expected to be able to interact with the founders of the company on a daily basis in my internship, but here everyone seems equal, everyone is valued, and everyone is heard.

I cannot speak for every summer internship a college student may hold, but I know for myself; up to this point my expectations have been completely demolished.  Each day I come to work with an open mind and ready for a new assignment, a new project, and a new lesson.

Do you have a Facebook profile? Regularly Tweet your status? Check in on Foursquare everywhere you go?

If you’re like millions of other Internet users who engage in those activities, chances are pretty good that you’re exposing a lot of personal information to more than just your online friends.

There has been a lot of backlash in the media lately about Facebook repeatedly updating and changing its privacy policy and default privacy settings, exposing additional user information to both their marketing partners and search engines like Google, Yahoo and Bing.

For GenXers (like me) and many folks of older generations, the concept of privacy is something we consider sacred. Making your weekend escapades public and spouting off controversial statements for everyone to see and hear is typically not something we would have done before the advent of the World Wide Web and social networking.

So, why do so many of the younger generation do it now? (And get off my lawn while you’re at it!)

Is the concept of privacy outdated to them? Do they not realize that the things they post now can come back to haunt them later in life or when entering the job force? Or does it just not matter as much?

The simple fact is that the pervasiveness of social networking has somehow made it acceptable to trade our privacy and personal information away for luxury of being connected to other people. I personally disagree with this philosophy, but for those kids and teens who have never known a world without the Web, it’s a different story. The fact that the Web enables anyone to self-publish is a double-edged sword.

Facebook and other social networking sites may be “free,” but there is nothing truly free about them. In exchange for you giving out information about your interests, hobbies, job and games and friends, they let you use their site to connect with your friends. They use your personal information to sell ads targeted directly to you. Facebook’s default privacy settings expose a lot of personal information to search engines and even to Facebook visitors who are not logged in. Their own privacy policy is quite clear:

Information set to “everyone” is publicly available information, just like your name, profile picture, and connections.  Such information may, for example, be accessed by everyone on the Internet (including people not logged into Facebook), be indexed by third party search engines, and be imported, exported, distributed, and redistributed by us and others without privacy limitations. Such information may also be associated with you, including your name and profile picture, even outside of Facebook, such as on public search engines and when you visit other sites on the internet.  The default privacy setting for certain types of information you post on Facebook is set to “everyone.” You can review and change the default settings in your privacy settings. If you delete “everyone” content that you posted on Facebook, we will remove it from your Facebook profile, but have no control over its use outside of Facebook.

This disturbing trend continues unabated all across the Web at sites like Spokeo, which collects information about people all over the world based on their location and other highly personal data (like address, phone number, home value and credit score) and allows anyone to view a good amount of that information free of charge.

It was shocking enough to me (a fairly jaded Internet veteran) that when I viewed my own Spokeo profile, I immediately filled out the form to have my information removed from the site. A lot of it was dead-on, but there was some info that was just dead-wrong. I won’t deny I looked up few people myself while I was there, though.

So, how can you protect yourself and your children from this invasion of privacy? First and foremost, you can simply choose not to participate. Don’t set up a Facebook profile or MySpace page. Don’t give out any revealing personal information to any Web site or use the Internet for banking or communications.

The problem is that not all of us who are privacy-conscious want to be Luddites. In this era of instant communication, live blogging, YouTube, smartphones and all of the other cool stuff the Internet allows us to do, staying disconnected is probably not an option.

The Web is no different from going into a bad neighborhood – you have to watch your back and make sure you are protected. Unfortunately, there are no Internet Police, but there are some things you can do to prevent your personal information from leaking on to the Internet.

1. Read the Privacy Policy. I know that it is paragraph after paragraph of legalese and it’s really dry stuff, but it literally tells you how the site will use your personal information. If you disagree with site’s privacy practices, don’t sign up.
2. Get familiar with the privacy settings on the site you’re using and set them to a level that makes you comfortable. For example, I lock down my Facebook page and make very little available to non-friends. You can see my picture and my name and that’s about it.
3. Log out of the site and attempt to access your page to see what information is publicly accessible. Adjust your privacy settings to prevent any personal information from being exposed.
4. Learn your rights and how companies use your information.
5. Sign up for a credit-monitoring service if you do any online shopping. Consider using a pre-paid debit card for online purchases, as it will help protect you from identity theft and credit card fraud.
6. For parents, make your kids give you their passwords and make sure you are friends with them so you can monitor their online activities. Make it a condition of being allowed to use the Internet.
7. Actually monitor your child’s online activities. Whether that means using a NetNanny/ CyberSitter-like filtering or monitoring solution or just popping in and keeping an eye on what they’re doing, it’s your responsibility to make sure that they are safe online. It’s no different than vetting their friends or making sure they aren’t watching inappropriate television shows.
8. Educate your children on what privacy means and how something they post online is basically the equivalent of hanging a giant sign on your door proclaiming the same thing. The Canadian government has an excellent parent & child resource site that contains relevant information for US citizens, too: http://youthprivacy.ca/en/index.html.

In short, there is no way to totally protect yourself online. It’s just like the real world – you need to be conscious of your surroundings and take the appropriate steps to protect yourself and those you love.

I’d love to hear some of the ways you protect your privacy online in the comments.

Macy’s Music Festival is returning to downtown Cincinnati for the 46th Annual summer music celebration. To coincide with the festival, a new website was launched to help enhance ticket sales, as well as, to spread the word about this year’s Rhythm and U themed festival.

Sanger & Eby created and developed the new website for the Festival. The goal was to create a site that captured the style and feel of R&B, jazz, hip-hop, soul along with this year’s theme of Rhythm and U. The new site is filled with information about the upcoming artists, lodging, dining and a complete history of the the sights and sounds of previous festivals, allowing the audience to revisit their favorite artists performances from years past.

This was my first project after I came on at Sanger & Eby as a designer. It was fitting for me that it was a music related site, as music plays a very important part in my life and I have past experience designing and building sites for musicians and artists. Finding music new and old is something I enjoy greatly and to be able to be a part of this project was very fulfilling. This genre is something I’m not all familiar with, so it gave me a great opportunity to add new artists (at least to me!), like Charlie Wilson, to my iPod as well as give me a chance to explore a new design style.

After the initial meeting with the Macy’s team, viewing the poster art for the festival, and watching a few of the performances from years past I felt I had a good grasp on what style they were looking for to capture the essence of the music and festival weekend. By using bright colors, some of the artwork from the festival poster and a “street art” typeface, we were able to give the festival website a fresh look and feel that highlights the important information for the user.

You can visit the new site by following this link:
http://www.macysmusicfestival.com/

“I want to do something different with this report. I don’t just want to put a PDF on the site; I want this to be a standalone experience, and I’d like it to be similar to the experience of the book.”

So came the challenge from our client, who wanted to generate excitement and interest as well as to substantially cut costs for a major printed piece. If we could make the primary experience online engaging enough, we’d need significantly fewer copies of the actual book printed—and that could save tens of thousands of dollars. Plus, it would be fun.

The catch was that we still wanted the online experience of the text-heavy content to be like the experience of the printed piece, without traditional navigation or long, scrolling text—but still with a good, intuitive user experience. Our client used the visual of an animated page turn to describe what she was looking for, though she knew that wasn’t the right solve. I agreed—combining the weaknesses of one medium with the weaknesses of another doesn’t leave much hope for a good user experience.

So there we are. Well. I love a challenge.

Knowing I had to fit the experience into what’s comfortable for the user to look at on the screen, I started working through the options while I visualized how the end result should look and flow. Putting the book online isn’t a clean transition from print—it’s more like a presentation than a website. I initially thought about Flash, but I wanted an easily searchable, truly accessible experience. So how could we get the dynamic qualities of Flash combined with the user-friendly qualities of HTML and CSS?

I walked through my thinking with my programming partner on this project, Aaron. He suggested jQuery as a solve. If you’re not familiar with it (I wasn’t), it’s a cross-browser JavaScript library that streamlines interactions between JavaScript and HTML, and provides the capability to do what we were trying to achieve with this experience. A quick check with the client’s IT group confirmed it would not only run in their environment, but was actually their preferred solution. Sold!

Aaron built a prototype to test the idea, which was a big win. It confirmed the idea would work as we envisioned it, and brought it to life for the client. The solution allows the user to focus on a single page while still having awareness of the other pages in the document—similar to a book, but without the added tools and navigation of a standard web implementation. The navigation mechanism is clearly visible and moves with the user, creating the illusion of the eye moving to focus on a different part of the document (think of a newspaper with multiple articles artfully arranged on a single large-format page and you’ve got the idea).

Adding value to the solution, it’s also easily searchable and indexable by search engines, and meets accessibility standards—a growing requirement for online content as well as a passion area of mine. Accessibility is not only key for an equitable user experience—it’s a growing legal concern. Developing sites and online experiences to be accessible just makes sense, for the business as well as from the human perspective.

So how did it work? Really well. Our client was able to share the information, provide an excellent user experience with great search visibility, and dramatically reduce her printing costs—final savings are in the tens of thousands of dollars. We’ll post an update on more results as they develop. Stay tuned.

“I’m at Sanger & Eby (501 Chestnut St, Cincinnati)

How many of these tweets and/or Facebook updates have you seen from the people in your social media network? Tens? Hundreds? If you’re like me, you see these updates all the time. Whether at work, school, a restaurant or a bar, people are now sharing the details of where they go via Foursquare, one of the hottest new location-based social networking tools.

Simply explained, Foursquare lets you “check-in” at different places and share your location with your friends. As you check-in around town, you earn points, and if you accumulate enough points by visiting a venue often, you can become “Mayor” of that venue. Your check-ins can be shared via Twitter, Facebook and the Foursquare app, which is available for iPhone, Droid, Blackberry and Palm. Your check-ins are only shared with friends, who are people you approve to follow you.

So who cares where I go and what I do? All of my friends of course, and not surprisingly, the businesses I frequent. With over a half a million users as of March, 2010, companies are increasingly interested in Foursquare as a way to reward repeat visitors through discounts and incentives.

Foursquare has developed a set of business tools that allow business to create four different types of incentive offers: Mayor Specials, Frequency Specials, Check-in Specials and Wildcards. The goal is to get repeat visits, engage customers and make it lucrative for you to “check-in” and share your location with your social network. Foursquare provides real-time venue stats so companies can see if an offer is generating new and repeat visits, as well as mentions on Facebook and Twitter.

Think local businesses around the country (and globe) aren’t testing the Foursquare waters? Think again. In Cincinnati, where Sanger & Eby is based, plenty are:

• Bakery Sugar Cupcakery rewarded my friend @redrabbit with a free cupcake for visiting and checking in
• Blackfinn American Saloon offers free cover on certain days when you check in
• Grinders Coffee rewards you with $1.00 off every fifth check-in
• Taste of Belgium, a waffle shop in Findlay market, recently posted that specials via Foursquare would be coming soon

Nationally, brands like Starbucks ($1 off Frappucinos for Mayors) and Carrabas (show you’re the Mayor and enjoy a complimentary dessert with entrée purchase) are getting on the bandwagon too. Know of any other Cincinnati businesses that are using Foursquare? National? Who do you think should be actively promoting business on Foursquare?

Giving back to the community becomes even more rewarding when hard work is recognized. We are a finalist in the WE Celebrate awards, nominated for best Marketing Campaign for women. Our nomination is based on the work done on behalf of Impact 100, a local group founded to promote philanthropy among women. Sanger & Eby donated $40,000 worth of time and creative to develop a new website for the group.  The goal was to create a website with an “at a glance” informational homepage, as well as a members-only section to allow the committees of Impact 100 to more effectively communicate.  Sanger & Eby designed the site based on Impact 100’s existing logo with a yellow and purple color scheme, built discussion forums for members and implemented a content management system (CMS) to update the site.

We are thrilled to share our nomination with the other worthy finalists, and while we’re looking forward to finding out who won, we are truly honored to be nominated.