I have a great love of color and I try to surround myself with a wide pallet of hues. Every room in my home is painted at least 2 colors and I have a large selection of markers, pens and paints to play with.
I think my love of color began with my first “big” box [...]

We’re delighted to announce the launch of the 2012 Workshop @ Macy’s website, which we first launched last year for the 2011 session.  The new site features a refreshed design, incorporation of videos, and a photo gallery featuring shots from the inaugural Workshop, compelling new content, and tighter integration with social media.
This innovative, comprehensive [...]

So you’re about to launch a new web site and you’re wondering: “How many people will visit my site?” or “Where will they come from?” Google Analytics provide the answers to these – and many other – questions.
Every time we launch a new web site, we make sure to set up and configure Google [...]

We’re delighted to announce the launch of the new Macy’s Diversity Leadership website; designed to increase awareness of the company’s diversity efforts and drive deeper engagement with the target audience, it features Macy’s holistic plan for diversity [...]

Cold and empty – is that how feedback on your latest and greatest website feels? It might be very insightful to see just how every one of your million (I’ll be generous) users navigates your website. And because standing over your visitors’ shoulders isn’t a very sound idea, heatmapping might be just what you’re looking [...]

We all have a lot of excuses about why we don’t do research–but it doesn’t have to be a formal or expensive process to have a major impact on your project.

Do you have a Facebook profile? Regularly Tweet your status? Check in on Foursquare everywhere you go?
If you’re like millions of other Internet users who engage in those activities, chances are pretty good that you’re exposing a lot of personal information to more than just your online friends.
There has been a lot of backlash in [...]