The Color of Inspiration

December 13th, 2011 by Nadine Parris

I have a great love of color and I try to surround myself with a wide pallet of hues. Every room in my home is painted at least 2 colors and I have a large selection of markers, pens and paints to play with.
I think my love of color began with my first “big” box [...]

The Workshop @ Macy’s Redesign Launch

October 14th, 2011 by Kat Jenkins

We’re delighted to announce the launch of the 2012 Workshop @ Macy’s website, which we first launched last year for the 2011 session.  The new site features a refreshed design, incorporation of videos, and a photo gallery featuring shots from the inaugural Workshop, compelling new content, and tighter integration with social media.
This innovative, comprehensive [...]

Why Making It Fun Is Important

June 17th, 2011 by Kat Jenkins

The Fun Theory website (thefuntheory.com) recently posted the results of a social experiment designed to change user behavior—to get commuters to take the stairs rather than the escalator.  The thinking was that if they made the stairs more fun, that people would take them.  So, they painted piano keys on the stairs.  Did it work?  [...]

iPad Adventures (or, How My iPad Makes Me Smarter)

June 9th, 2011 by Trevor Minton

iPhones, iPads, Android phones and tablets, Blackberries… For many of us they are now daily tools for communicating, working, and killing some time here and there. I’m writing from the perspective of an iPhone and iPad user because that’s what I use, but I think the bigger picture applies regardless of platform – these devices [...]

It’s Cold Outside…Turn On the Heatmapping!

February 23rd, 2011 by Seth Miller

Cold and empty – is that how feedback on your latest and greatest website feels? It might be very insightful to see just how every one of your million (I’ll be generous) users navigates your website. And because standing over your visitors’ shoulders isn’t a very sound idea, heatmapping might be just what you’re looking [...]

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