iPhones, iPads, Android phones and tablets, Blackberries… For many of us they are now daily tools for communicating, working, and killing some time here and there. I’m writing from the perspective of an iPhone and iPad user because that’s what I use, but I think the bigger picture applies regardless of platform – these devices [...]

So you’re about to launch a new web site and you’re wondering: “How many people will visit my site?” or “Where will they come from?” Google Analytics provide the answers to these – and many other – questions.
Every time we launch a new web site, we make sure to set up and configure Google [...]

Cold and empty – is that how feedback on your latest and greatest website feels? It might be very insightful to see just how every one of your million (I’ll be generous) users navigates your website. And because standing over your visitors’ shoulders isn’t a very sound idea, heatmapping might be just what you’re looking [...]