I have a great love of color and I try to surround myself with a wide pallet of hues. Every room in my home is painted at least 2 colors and I have a large selection of markers, pens and paints to play with.
I think my love of color began with my first “big” box [...]
We’re delighted to announce the launch of the 2012 Workshop @ Macy’s website, which we first launched last year for the 2011 session. The new site features a refreshed design, incorporation of videos, and a photo gallery featuring shots from the inaugural Workshop, compelling new content, and tighter integration with social media.
This innovative, comprehensive [...]
The Fun Theory website (thefuntheory.com) recently posted the results of a social experiment designed to change user behavior—to get commuters to take the stairs rather than the escalator. The thinking was that if they made the stairs more fun, that people would take them. So, they painted piano keys on the stairs. Did it work? [...]
iPhones, iPads, Android phones and tablets, Blackberries… For many of us they are now daily tools for communicating, working, and killing some time here and there. I’m writing from the perspective of an iPhone and iPad user because that’s what I use, but I think the bigger picture applies regardless of platform – these devices [...]
We’re delighted to announce the launch of the new Macy’s Diversity Leadership website; designed to increase awareness of the company’s diversity efforts and drive deeper engagement with the target audience, it features Macy’s holistic plan for diversity [...]
Throughout life everyone is presented with many opportunities … some are grand and amazing, some are small and pass by almost unnoticed. Some pass through your life quickly, some stay forever. But one thing is certain – these opportunities shape and mold you, leaving behind an imprint. My great opportunity did just that, in the [...]
Macy’s Music Festival is returning to downtown Cincinnati for the 46th Annual summer music celebration. To coincide with the festival, a new website was launched to help enhance ticket sales, as well as, to spread the word about this year’s Rhythm and U themed festival.
Sanger & Eby created and developed the new [...]
“I want to do something different with this report. I don’t just want to put a PDF on the site; I want this to be a standalone experience, and I’d like it to be similar to the experience of the book.”
So came the challenge from our client, who wanted to generate excitement and interest as [...]
Giving back to the community becomes even more rewarding when hard work is recognized. We are a finalist in the WE Celebrate awards, nominated for best Marketing Campaign for women. Our nomination is based on the work done on behalf of Impact 100, a local group founded to promote philanthropy among women. Sanger & Eby [...]
Congratulations to the Sanger & Eby team, lead by Trevor Minton and Mike Welch, for receiving accolades for their work in developing the Macy’s College Employer Brand.
At the National Association of Colleges and Employers (NACE) conference in June, the ad campaign developed for Macy’s won an award for best overall employer ad in the NACE journals.
The macyscollege.com website [...]
