Sanger & Eby

Inside our right (and left) brains

Our work, people, culture and streams of consciousness.

Introduction to Twitter

July 23rd, 2009 by Jay Larbes

What is Twitter?

According to, “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

Twitter is a “micro-blog”. Like a blog, Twitter allows you to create an online journal or diary and share it with the world. However, unlike a blog, Twitter only allows entries/thoughts that are less than 140 characters. This limitation demands short updates and quick thoughts. This allows users to share experiences through Twitter much faster and more frequently than is conventionally done through a blog.

Why are we using Twitter at Sanger & Eby?

Well, just like the definition above stats, we want to share what we’re doing here at Sanger & Eby. We believe that we have a great story to tell, and want to have a running dialogue with you – our friend. We’ll be sharing stories right here on our blog as well, of course, but Twitter will allow us to quickly record and publish smaller experiences.

Also, we understand the you live in a busy world – if you follow our Twitter feed, you’ll be able to very quickly get a feel for recent happenings here at Sanger & Eby. If you have time to learn more, then you can read the blog!

Finally, we are always striving to stay in touch with the latest Internet trends, and what better way to showcase this expertise than by putting it to use ourselves!

Twitter Fun

Many celebrities, including Ashton Kutcher (@APlusK), Lance Armstrong (@lancearmstronG), Shaquille O’Neal (@The_Real_Shaq) and even Cincinnati’s Chad Johnson / Ochocinco (@OGOchoCinco) to name a few, are using Twitter to talk directly to their fans. And not just one-way communication, either. I follow the @The_Real_Shaq and @OGOchoCinco Twitter pages. They regularly post dozens of Tweets a day, which are nearly completely filled with replies to people who have sent messages to them directly. I’m not the biggest fan of Chad, but I have a lot of respect for how engaging he is with his fans.

More Information

Of course, this is just an introduction. There’s a lot more than meets the eye at first glance with Twitter. A few examples: using Twitter via mobile phone SMS messages, learning about breaking news – many events hit Twitter before mainstream media, and even chatting directly with your favorite celebrity, as highlighted above.

If you want to learn more about Twitter, here are a few links that may be helpful:

What is Twitter? Twitter Basics

How to Set Up a Twitter Account

Why Use Twitter?

How to follow Sanger & Eby on Twitter:

  1. Create a Twitter account:
  2. Visit the @SangerEby Twitter page:
  3. Click the Follow button.

That’s it! Now, when you’re logged in to, our updates will be included on your home page!

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